Category: AI and CRM

Benefits Brokers Gain a Competitive Edge with AI and CRM

Employee benefits brokers face growing pressure to deliver more value amid rising client expectations, complex plan options, and strict compliance demands. Forward-thinking agencies are using Microsoft’s Power Platform and Dynamics 365—enhanced with AI—to transform client engagement, uncover new opportunities, and streamline operations.

With intelligent CRM workflows, brokers can automate renewals, personalize communications with Microsoft Copilot, and use analytics to spot upsell and cross-sell potential. The Power Platform also replaces manual processes with automation, centralizes documents, and enables mobile access for producers.

ForgeXRM’s BenefitsBridge solution, built on the Microsoft Power Platform, gives benefits brokers a purpose-built CRM to manage clients, drive growth, and operate more efficiently.

Driving Business Transformation with Microsoft Dynamics 365 and ForgeXRM

At ForgeXRM, we help businesses streamline operations and maximize their CRM investment with Microsoft Dynamics 365 and the Power Platform. Our implementations replace outdated systems, automate workflows, and provide clear visibility into business performance—empowering teams to achieve more.

One recent project involved an insurance agency that needed to replace its legacy CRM and agency management system. ForgeXRM delivered a fully operational Microsoft Dynamics CRM system in under a week, migrating data from the old platform, recreating four critical reports, and training all users. We also implemented automated case routing for service inquiries and commission tracking functionality, reducing administrative effort and improving accuracy in processing carrier commissions.

Another project involved a financial services firm that wanted better insight into the value of their proactive and reactive client services. ForgeXRM developed a custom Dynamics CRM workflow to track all client interactions and produce meaningful reports. The firm gained internal stewardship reporting by client and producer, as well as client-facing annual reports demonstrating the full scope of services provided. This solution allowed the firm to showcase its value to clients and strengthen relationships.

We also helped a trucking industry service provider create a more consistent sales prospecting process. Our solution in Dynamics CRM automated the tracking of outbound calls and follow-ups, delivered a proof of concept and process blueprint, and standardized lead qualification and disqualification. The result was improved pipeline visibility, greater efficiency, and a sales team focused on high-value opportunities.

The AI Advantage: Transforming Sales Performance

Sales teams today face an unprecedented challenge: sellers spend up to 66% of their day managing email and administrative tasks instead of building relationships and closing deals. Microsoft’s latest research reveals how next-generation AI is revolutionizing this dynamic, offering unprecedented opportunities to automate routine work while personalizing customer experiences. With 89% of workers reporting greater fulfillment when using AI-powered tools, the transformation extends beyond efficiency gains. At ForgeXRM, we’re helping organizations harness AI within their Microsoft Dynamics 365 and Power Platform investments to achieve measurable sales performance improvements and competitive advantages.