Category: CRM Industry-Specific Solutions

Benefits Brokers Gain a Competitive Edge with AI and CRM

Employee benefits brokers face growing pressure to deliver more value amid rising client expectations, complex plan options, and strict compliance demands. Forward-thinking agencies are using Microsoft’s Power Platform and Dynamics 365—enhanced with AI—to transform client engagement, uncover new opportunities, and streamline operations.

With intelligent CRM workflows, brokers can automate renewals, personalize communications with Microsoft Copilot, and use analytics to spot upsell and cross-sell potential. The Power Platform also replaces manual processes with automation, centralizes documents, and enables mobile access for producers.

ForgeXRM’s BenefitsBridge solution, built on the Microsoft Power Platform, gives benefits brokers a purpose-built CRM to manage clients, drive growth, and operate more efficiently.

Driving Business Transformation with Microsoft Dynamics 365 and ForgeXRM

At ForgeXRM, we help businesses streamline operations and maximize their CRM investment with Microsoft Dynamics 365 and the Power Platform. Our implementations replace outdated systems, automate workflows, and provide clear visibility into business performance—empowering teams to achieve more.

One recent project involved an insurance agency that needed to replace its legacy CRM and agency management system. ForgeXRM delivered a fully operational Microsoft Dynamics CRM system in under a week, migrating data from the old platform, recreating four critical reports, and training all users. We also implemented automated case routing for service inquiries and commission tracking functionality, reducing administrative effort and improving accuracy in processing carrier commissions.

Another project involved a financial services firm that wanted better insight into the value of their proactive and reactive client services. ForgeXRM developed a custom Dynamics CRM workflow to track all client interactions and produce meaningful reports. The firm gained internal stewardship reporting by client and producer, as well as client-facing annual reports demonstrating the full scope of services provided. This solution allowed the firm to showcase its value to clients and strengthen relationships.

We also helped a trucking industry service provider create a more consistent sales prospecting process. Our solution in Dynamics CRM automated the tracking of outbound calls and follow-ups, delivered a proof of concept and process blueprint, and standardized lead qualification and disqualification. The result was improved pipeline visibility, greater efficiency, and a sales team focused on high-value opportunities.

How CRM boosts sales for Insurance Benefits Brokers

Modern CRM systems can do more than organize data—they can transform how insurance agencies manage relationships and generate sales revenue. Learn how ForgeXRM empowers benefits brokers to leverage Microsoft Dynamics 365 and the Power Platform to automate client check-ins, streamline onboarding, convert leads, and drive internal referrals with powerful, industry-tailored CRM capabilities.

Choosing the Right CRM: Why It Matters for Benefits Brokers

Employee benefits brokers need more than a generic CRM. This post outlines the four key features to look for in a CRM built for your agency—and introduces BenefitsBridge by ForgeXRM, a flexible, Microsoft-based solution designed to simplify client management, commission tracking, and day-to-day operations for health insurance brokers.